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E-commerce 2015 - 2018
General Trade Enterprise · Lead Web Developer
Electronics Product Marketplace
Multi-category electronics distributor marketplace with custom inventory and quote dispatching.
Measured Real-World Impact
Achieved 4x growth in organic Google search leads and doubled checkout conversions.
The Architectural Challenge
Problem Statement
Poor organic search visibility and slow category browsing hurt retail customer acquisitions.
Engineered Solution
Architectural Approach
Redesigned information architecture, built faceted Ajax filters, implemented schema markup, and optimized assets.
Core Technologies & Ecosystem Tools
PHP MySQL JavaScript Ajax Responsive UI SEO Engine
Internal legacy project (2015–2018). Domain ownership has lapsed and is no longer maintained by the client.
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